BAX Studio asked me to work on the post production of this video campaign.

The video serves to promote an online gaming event organized by Oakley that went live on Twitch.

Met Helmets is leading Italian company in the cycling helmets field.

The whole Vanguard campaign was focused on the technology behind these products.

MET asked me to animate some static assets along with the logo animation. Those assets were the fil rouge through the main campaign and the social communication.

Here you can find some highlights from the main campaign.

This project stems from the frustration I feel when I’ve to interact with stoves. The graphic style draws inspiration from plane safety boards. BADLYDESIGNED#01 could be a series about the difficulties that we encounter when using everyday objects. All design notions come from two books by Donald Norman:  The Design of Everyday Things and Emotional Design.

Hoorey is a helmet line made for children, that has a preschool illustration aesthetic.

The visual identity comes with a logotype and a series of covers for each products, that recall the illustration printed on the helmets.
MET asked me to animate each covers and a logotype with a cartoonish style.

Chikoria is Riccardo Riggio’s latest font, published with Cast Foundry.

He asked me to turn some of is illustrations into an animated video that ran during his presentation at Type Thursday Milano

For the general mood we took inspo from Wu Tang Clan music video aesthetics such as “Da Mystery Of Chessboxin”. While the animated effects – like light flare and inverted color frame – come from 80s Anime, where the use of black and white gives dynamics to impacts during action scenes

“Open projects” is an architectural experimentation by Boffi and ADL.
By consulting Boffi and ADL’s catalogue, we came out with a minimal and clean aesthetic to evoke the feeling of the ADL’s partioning system

Experiments with frame by frame animation on After Effects.